EcoEngrave has been a highly successful personalized gift product merchant on Etsy for years. When they decided it was time to expand business beyond the popular shopping platform, they came to us for a proper brand development, which included the creation of a new name (mymento), brand, website, and more. I led the UI, UX, branding, and website design efforts needed to create a mobile-first, seamless shopping experience. We succeeded in creating a brand that was fresh, approachable, and highlighted the appeal of gifting moments.